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TikTok is introducing a new feature that allows them to lessen the amount of AI-created videos appearing in their feeds. This move comes as the service disclosed that it presently contains over 1 bn content made with AI.

Testing and Rollout

The update is undergoing trials over the next few weeks before a full-scale release. This development aligns with a increase in content created by AI, fueled by recent AI video creators.

AI Content on Other Platforms

Studies have shown that almost one in 10 of the most rapidly expanding content creators on a competing service primarily display AI-generated videos. A significant portion of this material is considered “AI slop”, a label for substandard, bulk-generated content that is typically absurd or dreamlike.

“We know from our community that a lot of users enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we intend to give people the power to adjust the amount of that, based on their own preferences,” commented a company executive.

Scale of AI Content

The platform shared that there are now 1.3bn videos on its network tagged as made with AI. Collectively, over 100 mn pieces of content are submitted to the service daily, making AI-generated material a minor portion of its total content library.

Customizing Your Feed

Members will be able to limit or boost the amount of AI-generated videos they watch by accessing the topic control setting in the platform and picking “AI-generated content”. Further subjects that can already be controlled under the tool encompass news, fashion, beauty, and choreography.

Platform Guidelines

TikTok’s guidelines oblige content makers to label convincing AI-generated content, and it bans harmful AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.

Furthermore, the app will now apply an AI-generated watermark to content created with its own AI tools, or identified by an cross-platform project for identifying artificial media. This step is designed to deter users from attempting to evade the disclosure requirement.

Educational Initiatives

The company is also introducing a two million dollar educational fund for experts and organizations to create learning resources about using AI responsibly. This program will assist charitable organizations focused on teaching computer science.

Content Safety Approach

The platform has defended its safety measures, during controversy over plans to lay off a large number of content moderators in Britain. The company is set to reduce hundreds of positions in its trust and safety team in London, with labor groups and internet security professionals expressing worry that people are being substituted by automated systems.

A company official stated that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content prior to it has to be seen by humans. TikTok announced a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its automated systems.

We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”